Check out some of Shannon O’brien’s tips for writing listing descriptions that sell:

Words that Sell:

  • Beautiful – Homes described as “beautiful” sell for 5 percent more, and 15 percent faster than those described as being in “move-in condition
  • Landscaping
  • Granite
  • Gourmet
  • Curb Appeal
  • Maple
  • Fixer Upper

Words that don’t sell:

  • Must Sell
  • Value – Homes described as a “good value” sold for 5 percent less than other homes
  • Motivated
  • Move-In Condition
  • Clean
  • New Paint or New Carpet
  • Ranch
  • Quiet
  • Vacant

Don’t let listing verbage stump you! Follow the link below to read her entire article on this subject:


All The Real Estate Basics for Beginners

There are several methods of making good money in real estate industry. In case you do have the right amount of capital then you could easily create a consistent cash flow of profits by investing in the right property.  There are various basics of the real estate industry which could help you in making good money. All you have to do is use some of your knowledge and skills to survive in the industry and then you’ll be able to become really successful here.

Selling Properties 

Having a career as a real estate agent can prove to be really rewarding if you do know what to do with your skills. The best way to utilize your skills for making good money is to sell real estate properties. As we all know that agents in the industry are paid commissions and by earning even 2 or 3 good commissions you’ll be able to make a lot of money. Even if you don’t have any prior experience of selling properties, you don’t have to worry about anything as this industry would surely offer you something good.

Property Investment

Investing in the real estate sector is an impeccable way to make some passive income. You could easily buy a property and rent it out at good rates. This would surely allow you to make some good profits over a long period of time. All you have to do is to find the right areas or locality where you could invest your money and earn some good income.

Flipping Home

Another major income earning propositions in the real estate is to buy a distressed house, redecorate and design it and eventually sell it at a good rate. this is basically flipping of homes for making good profits. A lot of good investors do this from time to time because they do know the fact that there is a lot of money in the industry.

Occupants in Common

A simpler method of getting into the field of real estate investment is to bring together a large group of family members or friends to purchase a large piece of property. This is the best way through which you could save a lot of money and also reduce the total finical burden on each of the investors.

Hopefully these real estate basics will be helpful for making good income.

Way to Save Money When Selling Your House

If you’re going to start the process you will find that selling your home can be very complicated. Even if you are using a real estate agent, there are still going to be a lot of little things that you will have to decide, and depending on the local real estate market, there will also be a lot of time dedicated to selling. In the process there are some choices that are best to make if you want your home to sell quickly. In this article we will talk about some of those smart choice that you can make that will help you sell your home faster.

Can you cover the bottom line?

If you are not in a rush to sell your home it would be a great idea to do a cost analysis to find out if now is the best time to sell your house. You can do this yourself or you can hire a home appraiser to do it for you. If you are planning on doing it yourself you will want to look at the last six months of home sales in your area. Look at what comparable homes have been selling for and compare that to what they are selling for right now. In some cases you will find a real estate agent that will do this for free  to help garner your business. Once you get this estimate you will want to subtract 6-9% to cover the cost of commission fees and closing costs. The number you have after this is what you should expect to sell a home in good condition for. Does this cover the cost of your mortgage? With this number does it mean that you are going to be in for a big profit, or are you going to have to be careful to just break even? If you have a home that is in need of repairs you are going to have to subtract that from your profit margin regardless of if you do the work yourself or take it off the price of the home.

Proper Staging

Staging a home does not mean fancy decorating schemes and expensive designs. Staging is the term used in the real estate industry to denote the cleaning and decorating that can be done in order to show off a home in its best light to prospective home buyers. This includes cleaning and decluttering your home so that it is easier for buyers to see the spaciousness of each room. You may need to pack away knock knacks and less use items in order to make your home more organized. Consider using the furniture and decorations you already have to accent each room for a clear purpose. Even if the buyer decides not to use the room for the purpose you suggested having a clear indication of a space makes it easy for the buyer to consider each square foot as functional, usable space. Consider what make you purchase the home in the first place and see if you can accent it so that it might stand out to someone else. If you have a peaceful backyard, consider adding a hammock, for example. You can also do cost-effective measures such as cleaning carpets, replacing the lighting and faucet fixtures of your kitchen and bathroom, or adding annuals and mulch to your front flow beds for some curb appeal. For people looking ti save money, upgrades and renovations are not always a good return on your investment.

Hire a Professional Photographer

More than ever people are shopping for homes online before they ever step foot into your neighborhood. This, it pays to have a good online listing and good photographs. Photographs are what differentiate similar listings from each other. a professional can show off the hard work you have done prepping and staging your home and make it come to life for buyers who are seeing the home from their bedroom computers.

These are just a few ways to consider saving money to better sell your home.

Find Out How To Spot A Poor Real Estate Agent

If you are looking for help with buying or selling your home, most people turn to a real estate agent. While they aren’t required to buy or sell a home they are very beneficial to the process and can help you with each step along the way. Sadly you will also sometimes end up paying a real estate commission fee for bad service and a poor real estate agent. Continue reading to learn how to spot a bad real estate agent that is just going through the motions of trying you sell your home.

Difficulty in Keeping Communication Open

Every agent will have their own method of conducting their business with their client base. Some way may prefer e-mail or text over an actual phone call, or they may just return calls at a certain time each day. As their customer they should never just outright ignore your calls. Communication is one of the most important aspects of any service based business, of which real estates is defiantly one. By keeping the lines of communications open it will make it easier to conduct showings, appointments, and every other little detail that you will have to contend with as you go through the process. You will sadly find some agents that will only return your calls during very specific times of the day, and some will not return your calls at all. Sometimes you will get an agent that once they have you sign the listing agreement and place the yard signs you will not hear anything from them until there is an inquiry on your house. If your agent is not returning calls or emails, then you may want to consider a different agent.

Does Not Advise You on the Home Sale Process

There is a lot of information out there about how to best conduct a home sale, but if you have hired a real estate agent, your major source of information should be the agent. An agent should be telling you what you can do to make your house more marketable such as what repairs will need fixing, what designs are hot in today’s market, and who to contact about certain problems. If your agent does not give you such advice, then you are not being given valuable information to make your home stand out among buyers.

Adamant About Their Contracts

A real estate agent is a great source of information on who to contact about getting things done on your home. That being said, you should never feel obligated to use any specific person that your agent suggest to you. As the homeowner you should always be free to use whoever you please when it is outside of the agents direction area of expertise. If you find that your agent is pushing you very strongly towards any one vendor you can almost be certain that they are doing that because they receive a referral fee for sending business to that vendor.

How Do I Find A Good Real Estate Agent 

There are a couple of steps that you can take to find the right agent for you. First you should start by thinking of it as you are trying to find an employee for your business. Have interviews with multiple agents and ask things like their years of experience with your neighborhood, their current average workloads, how they would market your homes, and what type of references they have. You should also check with the Association of Real Estate License Law Officials which is great if you are trying to find out how oversees the real estate industry in your specific area. Once you have that you will be able to inquire about whether the agent has any disciplinary actions filed against them and if so what it is in reference to.

Find Out the Right Time to Reduce the Price of Your Home

Selling a house can be very stressful, especially when your home has been listed for quite some time with few or no real offers. In those circumstances, it’s easy for homeowners to second guess themselves and wonder what it will take to get a house sold faster. Many people turn to reducing the sales prices, however, when you do that, is it actually an effective strategy or are you just leaving money on the table?

Determine The Problem

The most popular time during the home sale process is when your home is first listed. Within the initial weeks, the home receives the greatest amount of interest because it is new on the market. Thus, home buyers will call asking for showings, go on a greater number of visits, and there is the highest potential of receiving an acceptable offer.

This is why if you haven’t received a good offer in the first few weeks you might start to get a little bit anxious. In reality though, the number you should really be looking at is the average days on market, or DOM for short.

The DOM is going to tell you what the average time is for a home in your neighborhood to be on the market before it is sold. This is going to be the number that gives you the best idea how long it will be for you to sell your house.

Analyze the people that have come and gone and what their buying behavior is when they looked at your home. This will help give you a better idea of what is working and not working in your marketing efforts.

Plenty of Showings, but Very Few Offers

If your home receives plenty of traffic that means the marketing efforts your taking are effective. However, even with the number of showings, if you find you are receiving little to no offers, then the price might not necessarily be the problem. It may be that the home buyers are finding something about the home that turns them away. For example, if your listing states false information and the people who comes to see it notice that, they may move on from your home. If there are also any major fixes that makes a buyer walk, considering quickly repairing the damage or lowering the price of your home accordingly.

No Showings and No Offers

Perhaps the whole sale has been free of any buyer interest for quite some time. Then there are a few reasons that could result in this lack of traffic.

The most likely thing is that you have priced the house too high. Maybe it was even the right price when you first listed, but because the market is cooling off it’s time to lower it. If you’re already near the bottom 25 percent of the sales price when considering comparable homes, then there may be more afoot than just the sales price. Talk with your real estate agent to reevaluate what marketing efforts have been done. After all, no one can purchase your home without knowing about the sale, and a good sales price with a good marketing campaign will help sell a house fast.

Patience is key. Rarely is a home listed and sold in a day. Especially in this market, it’s all about patience and effort.

Over Priced Listings

One of the biggest problems homeowners have when selling a house is that they overprice it. If you make this mistake you are going to have a home that sits on the market longer, has less buyers interested, and possibly a home that simply will not sell. So why do agents list overpriced homes?

To Outbid Competition

Most real estate agents know that clients are easily taken in by a higher asking price. Basically if a home seller goes to the first agent who tells them that the house should sell for $150,000, and then a second agents tells them it can be sold for $175,000, a lot of people are going to pick the second agent just because of the higher evaluation because they think they will make a bigger profit on the house.

This happens so much that a lot of agents feel like if they do no overprice the listing that they are going to lose the customer. Don’t worry, there are much betters ways of finding a good real estate agent. Maybe you could ask them about how long they have been selling homes in your area? Or how many similar homes to yours they have sold in the recent past. Do they have any special real estate credentials? How many listings are they working on at the moment? You want to find an agents that knows how to sell your type of house and who is not trying to sell too many houses at one time so they are able to give you, and your home, the time that you deserve. Sadly, all too often people pick the wrong agents and only after wasting a lot of time are they able to make a transition to another agent. If you have a good relationship it will make the process of selling the house so much better.

To Attract Other Clients

Certainly not all agents are like this, but some agents are more interested in their business than your home in particular. They will use your home as free advertising to advertise themselves. For example, it has been known in recent years that open houses have a very poor return rate when it comes to receiving home offers. However, open houses are a great way for agents to meet potential buyers that they can turn into clients by meeting them and introducing what the agent has to offer.

Many newspaper adds can run with your home listed for sale but without any detail about the home except the agent’s phone number. In this way, interested buyers cannot receive any information without asking the agent, and this is another opportunity for the agent to introduce himself as help. With the yard sign on the front lawn, it is free advertising day and night showing off the agent’s name and phone number. Some even have a large picture of the agent’s face rather than any details about the size or number of bedrooms that house has. Thus, be on the lookout for this sort of behavior and pick an agent who is serious about selling your home, not themselves.

Talk You Down

As stated earlier, so many home sellers judge an agent based solely off the sales price figure that it may be hard to receive business otherwise. Some home sellers are quite adamant about selling for a certain figure, realistically or not, and an agent accepts this amount because he would have lost the seller’s business otherwise. Then, after the agreement is signed, the agents will convince you to redo the price of your home to a more reasonable figure. This is unfortunate because although your home will then eventually be sold, both of you will be missing your opportunity to sell a house quickly because of the high initial sales price.

A lot of buyers can pay cash for houses and are perfectly willing to do so.

Sell Your Home Fast in 6 Easy Ways

In today’s real estate market, wherein demand is way lower than supply, selling your house at a lower price is a sound option. However, there are more ways than one to make your house catch a buyer’s attention without having to slash your price down. Here are other options you might want to look into.

Be Different from the Neighbors

You can make your home stand out by adding custom design such as top grade windows, installing a new roof, or even landscaping. This can easily enhance your home’s aesthetics and potentially add value to your home. Make sure the improvements are practical and employ designs and colors that will most likely be appealing to any buyer. Adding a patio or deck beside to a swimming pool would make a good example.

Clear the Mess

It is important to get ride of all the jumble from your home before inviting potential buyers over because they will be unable   to imagine themselves in a space with all sorts of unnecessary items in there. This can include having to remove a few furniture pieces, photographs, and other personal items to make the rooms look and appear spacious. You may also consider getting a person to help stage your home to assist you in making use of that space. Doing so will defiantly be costly, but a lot of people say staging can help the home be more sell-able.

Add More Value to the Deal

One more technique that will make that home more memorable and attractive to prospective buyers; offer terms or things that would make them feel they are getting a sweet deal. Offer a few thousand dollars worth of credit to cover closing costs, and even pay the cost altogether. In this sluggish market, buyers will gravitate towards the best deal they can get.

Home warranties covering appliances such as refrigerators and air-conditioners are transferable, and you can throw that into the deal. Other gadgets and home appliances may also be covered depending on the coverage, and a potential buyer would feel more at ease moving in knowing their appliances are somehow protected.

Improve the Curb Look

Most sellers often forget how importance of the home’s curb would look to buyers. Your home’s external look and how it blends in nicely with the surrounding neighborhood is the first thing buyers will see. Paint the exterior with a new coat, manicure the lawns and bushes. Appearances matter a lot in the real estate business, and making your home beautiful at first look will surely set it apart from others.

The Move in State

We are in agreement when we say aesthetics are essential, but also make sure that appliances, plumbing and electrical fixtures are in working condition and building codes compliant. Again, we can the buyers to gain the idea that they can readily move in without having to spend more money fixing broken things in their new house.

Price It Right

All that renovating and stating won’t really matter if your home in not price appropriately. You can easily talk to an experienced real estate professional, search one forums, or read the newspaper to nail down pricing concerns. Getting real estate agents and friends to your the home is also a great way to get a grasp on how much you can sell your home. Keep in mind though, that having a low price tag on your home with all those improvement made on it may put you in a disadvantage; make sure you get a fair assessment of how much your home should sell for.